VP E-Commerce - Tommy Hilfiger

Profile

POSITION SUMMARY: 

The Vice President of Ecommerce is accountable for delivering the ecommerce business on Tommy.com, as well as designing a digital brand flagship representative of an iconic premium American sportswear brand. This VP is a critical leader and digital evangelist within the brand’s North American business, reporting to the Brand President and leading teams of direct and indirect reports under a single cohesive vision. The ideal candidate is a collaborative thought partner, a critical thinker, and experienced coach and mentor for digital Associates.

PRIMARY RESPONSIBILITIES: 

• Oversee North America e-commerce business including, merchandising, promotional strategy, and content management, with P&L responsibility
• Design and drive Tommy.com as a digital brand flagship for North America by adapting brand and product stories from our global brand office in Amsterdam, incorporating the commercial priorities of the North America region, and delivering a cohesive commercial experience for the North American consumer
• Develop North America e-commerce strategies to grow revenue, increase profitability and support the overall brand experience
• Deliver business results and growth by partnering with Cross-Functional Partners owner in areas such as paid media, email, CRM, site operations, UX, and analytics
• Analyze key metrics to evaluate, optimize and benchmark performance, in partnership with the future Cross-Functional Partners
• Monitor daily performance and manage store resulting activities such as daily sales analysis, visual merchandising 
• Manage e-commerce trading calendar including promotions, merchandising and site- refreshes 
• Collaborate with cross-functional partners in Retail, Merchandising, Planning, Marketing, Creative, IT, and future Cross-Functional Partners to optimize processes and drive sales online
• Work closely with the Marketing & Communications team on effective online campaigns, digital marketing and social media strategy (which will be managed by future Cross-Functional Partners)
• Collaborate closely with the global Tommy Hilfiger e-commerce online marketing and brand teams in our Amsterdam global headquarters
• Meet budget and growth goals set by senior management
• Keep up to date with evolving online media and technology trends in partnership with future Cross-Functional Partners
• Coach and develop all digital associates; provide guidance on development and successional plans and career growth
• Partnering with EVP Digital Growth and all other digital leadership to design career development paths throughout the PVH enterprise

QUALIFICATIONS :

Experience:  

• 10+ years of relevant experience as e-commerce business manager, with experience of leading teams, trading the site in an international environment within fashion 

       

Education:          

• BA degree required (Marketing, Technology, Merchandising, E-Commerce backgrounds preferred)

Skills: 

• Strong project management skills with a track record of delivering projects and budget on target
• Strong interpersonal, leadership and relationship management skills, with the ability to lead both direct reports and cross-functional teams
• Strong written and oral communication skills with the ability to present at a high-level
• Experience in site merchandising, planning, performance marketing and analytics
• Innovative and commercially-minded with a “can-do” attitude
• High performance orientation through self-motivation and agility
• Flexibility to adapt to changes in shifting priorities
• High energy and hands-on attitude with a clear bias for action; solution orientation and getting things done
• Detail-oriented/innovative traits, a must
• Must be able to discover and identify best solutions and developing methods to improve efficiency
• Candidate must be able to travel domestically and abroad, if needed

INTERNAL & EXTERNAL CONTACTS:

          

Internal:   

• North America Senior Leadership Team
• North America channel and business leadership teams
• Buying, Planning, IT, Customer Service, and Logistics team
• Strategy and Business development
• Global Brand Marketing, Online Marketing, Communications, and Consumer Insights
• Global and Regional (North America) Marketing organizations

      

External:

• Ecommerce vendors & agencies
• Performance Media agencies

SUPERVISORY RESPONSIBILITIES:

Direct: 

Site Content, Digital Merchandising, Business Intelligence, Digital Asset Managers, Ecommerce Coordinators

BUDGETARY RESPONSIBILITIES:  

Ownership for managing TH NA Ecommerce departmental, headcount, budget and expenses.

       

DECISION MAKING: 

This position is primarily responsible for designing and delivering all strategies and tactics to grow the ecommerce business, meeting goals set in partnership with the Finance and Planning organizations.

RESOURCEFULNESS/CREATIVITY: 

• Must be able to handle multiple projects with adherence to deadlines
• Must be highly organized. Must be able to work independently as well as on group projects
• Must be self-motivated and confident with some decision making
• Must have the ability to manage up, down and across with positive results

ENVIRONMENT:   

• Ability to work successfully in a fast-paced, premium fashion environment
• Desire to innovate quickly as part of a nimble, entrepreneurial team within an iconic, established American brand

#LI-LS2

#LI-Hybrid

The Company will not sponsor applicants to this position for work visas or any other work permits

,industry:Retail,title:VP E-Commerce - Tommy Hilfiger,datePosted:2022-10-19T00:00:00.000 0000,@context:****Vice President of Ecommerce is accountable for delivering the ecommerce business on Tommy.com, as well as designing a digital brand flagship representative of an iconic premium American sportswear brand. This VP is a critical leader and digital evangelist within the brand’s North American business, reporting to the Brand President and leading teams of direct and indirect reports under a single cohesive vision. Oversee North America e-commerce business including, merchandising, promotional strategy, and content management, with P&L responsibility. Develop North America e-commerce strategies to grow revenue, increase profitability and support the overall brand experience. Deliver business results and growth by partnering with Cross-Functional Partners owner in areas such as paid media, email, CRM, site operations, UX, and analytics. Analyze key metrics to evaluate, optimize and benchmark performance, in partnership with the future Cross-Functional Partners. Monitor daily performance and manage store resulting activities such as daily sales analysis, visual merchandising . Manage e-commerce trading calendar including promotions, merchandising and site- refreshes . Collaborate with cross-functional partners in Retail, Merchandising, Planning, Marketing, Creative, IT, and future Cross-Functional Partners to optimize processes and drive sales online. Work closely with the Marketing & Communications team on effective online campaigns, digital marketing and social media strategy (which will be managed by future Cross-Functional Partners). Collaborate closely with the global Tommy Hilfiger e-commerce online marketing and brand teams in our Amsterdam global headquarters. Meet budget and growth goals set by senior management. Keep up to date with evolving online media and technology trends in partnership with future Cross-Functional Partners. Coach and develop all digital associates; provide guidance on development and successional plans and career growth. Partnering with EVP Digital Growth and all other digital leadership to design career development paths throughout the PVH enterprise. Must be able to discover and identify best solutions and developing methods to improve efficiency. Strategy and Business development. Ownership for managing TH NA Ecommerce departmental, headcount, budget and expenses. This position is primarily responsible for designing and delivering all strategies and tactics to grow the ecommerce business, meeting goals set in partnership with the Finance and Planning organizations. ,directApply:true,skills:detail-oriented, interpersonal, resourcefulness, online marketing, decision making, budget, international environment, efficiency, ownership, paid media, business development, finance, brand experience, sales analysis, business leadership, responsibility, buying, digital marketing, performance marketing, career development, project management skills, leadership, crm, promotional strategy, work independently, group projects, business manager, consumer insights, confident, planning, handle multiple projects, adherence to deadlines, senior management, relationship management, supervisory, content management, self-motivation, brand marketing, organized, online media, performance, communications, social media strategy, creative, creativity, project management, oral communication, e-commerce, development, self-motivated, highly organized, global brand marketing, li-hybrid, meeting goals, p&l, cross-functional, marketing, customer service, Manager - E-commerce Product Management, Director of Digital Product & Experience, Web Sphere Commerce Administration, Marketing & Communications manager & E-commerce Coordinator, E-Commerce Product Manager, Senior Manager - Digital Marketing, Online Marketing Manager, Director of Digital Analytics, Director of Digital Marketing, Product Manager - Digital Media} VP E-Commerce - Tommy Hilfiger in New York, New York, United States of America | E-Commerce at PVH

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