Mgr Shopper Insights

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Job Information

Tyson Foods

Mgr Shopper Insights

in

Chicago

Illinois

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.

Los solicitantes seleccionados para este puesto deben estar completamente vacunados contra el COVID-19 como condición de empleo. La verificación de la vacuna se requerirá para el 1 de octubre de 2021 para los compañeros de equipo con base en la sede (corporativa) de la empresa y para el 1 de noviembre de 2021 para los compañeros de equipo en las plantas y almacenes.

Job Details:

Position Summary:

Manager, Shopper Insights will support the Senior Manager, Shopper Insights as a strategic contributor and primary partner for custom and/or integrated shopper and category insights. Will work on the development of shopper insights that deliver a competitive advantage by a deep understanding of shoppers, categories, and retailers. He/she will work collaboratively with category leadership, shopper marketing, and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customer’s categories and Tyson products. He/she will also work with Tyson’s business units to influence innovation and ensure that shopper and category insights are leveraged as a solid foundation by which the business units plan their strategies and tactics to deliver superior results.

Essential Duties & Responsibilities:

Conduct primary research on key topics to deliver thought leadership and develop shopper insights that can be shared with our retail partners to grow our collective businesses.

Analyze data and translate findings into meaningful insights; keeping the category and shoppers always in mind and how they fit with our company brand goals

Use syndicated and household panel data, primary and secondary research, and other data sources to uncover insights and refresh Leadership Platforms

Leverage shopper insights through the Leadership Platforms to cultivate and influence our relationships with key customers, both at the strategic and tactical level as well as our internal Tyson business partners

Identify, utilize and manage new/existing supplier partners to maximize value and deliver superior shopper insights

Establish strong, on-going, internal partnerships to gain a deep understanding of business opportunities and knowledge gaps. Work collaboratively with Consumer Insights, Innovation, Shopper Marketing, Brand Marketing and Sales.

Serve as the shopper/category expert and customer-focused representative at internal team meetings

Effectively present and communicate compelling insights and findings both internally and externally

Qualifications:

Bachelor’s Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master’s Degree preferred

4 years of industry experience in market research and/or category management with demonstrated success, field experience a plus

Food industry experience strongly preferred. Frozen, refrigerated or fresh experience a plus

Practical knowledge of market research fundamentals including primary & secondary consumer/shopper research and syndicated research

Nielsen/IRI syndicated data and panel usage and understanding

Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences

Excellent written and verbal communication skills

Excellent planning and project management skills

Strong ability to leverage creative thinking and presentation skills

Demonstrated success working in cross-functional teams to drive business results

Knowledge of category presentations using shopper and consumer insights, syndicated sources, and primary and/or secondary research

Experience with retailer specific data. 84.51 / shopper card a plus

Motivated leader with the ability to devise effective solutions in unstructured situations

An Equal Opportunity / Affirmative Action Employer

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (https://www.tysonfoods.com/sites/default/files/2020-07/CCPA applicant notification.pdf) .

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/