Motivating customers to visit the store and making them buy are two different things and require different strategies. Research has revealed that 60% of customers make buying decisions while they are in the store. This revelation clearly signifies the value of ambience, design, and
display in the retail store that direct customers to make purchasing decisions.
A few simple ideas can revitalize a store's displays. Apart from proper utilization of space, a strategic mix of colors, layout, and balance can help retail professionals create an enticing ambience for their customers.
Here are some tips that can help retail professionals not only attract customers but also convert their interest into purchasing decisions:
- Select the focal point of the store. A store lacking a focal point will confuse visitors. Unless you determine what visitors should notice in your store and design accordingly, people will meander aimlessly and fail to decide on products.
- Plan the layout. Rather than displaying products haphazardly, visualize some layouts, sketch some potential designs, and try out one or two before settling on the shape of your display plan.
- Create symmetry. Good stores balance colors, spacing, and heights and weights of products. Logical grouping of products will result in convenience for customers.
- Keep the design simple. Trying to do too much takes away from a store's design. The goal is to keep the layout easy to follow and attractive to customers. Simple rows and shelves at eye level are always the best way to display merchandise.
